Aleisha Hunter, the world's youngest breast cancer survivor, who was two years old at the time of her diagnosis, and her mom Melianie, joined WCBCF and Scotiabank for the kick off the Scotiabank fund-raising pin campaign on April 1st to support the 6th World Conference on Breast Cancer being held in Hamilton June 7-11, 2011.All Scotiabank branches across Canada will sell lapel pins, the proceeds of which will provide financial assistance to participants from around the world who could otherwise not afford to attend the Conference. Scotiabank, which is the premier sponsor of the conference, officially launched the fund-raising drive at its Hamilton Main branch with hopes of surpassing funds raised during the last PIN fund-raising Campaign held in 2008. The Conference is held every three years and Scotiabank has been the premier sponsor since its inception 15 years ago.
This year's conference will include a full day dedicated to building youth awareness and prevention. Conference Youth Day organizer, Lorna Larsen was also on hand at the launch to preview the Youth Day agenda and provide information on the extent of breast cancer among young Canadian and Ontarian women.
"Through our Scotiabank Bright Future global philanthropic program, we are proud to continue its support of this conference because of the high importance our employees and our customers attach to preventing and treating this widespread disease," said Sylvia Chrominska, Group Head and Executive Vice President, Global Human Resources and Communications, Scotiabank. "As a global employer with operations in fifty countries around the world we recognize the importance of bringing people together in one place to exchange information, share experiences, and develop new and innovative solutions."
To learn more about the World Conference on Breast Cancer Foundation or to register for the conference go to www.wcbcf.ca
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